The company, renowned for selling fresh edible fruit arrangements, presents prospective franchise owners with a fresh new business opportunity. Edible Arrangements recently announced the launch of its improved, “Edible To Go Locations.”
Among Edible Arrangement’s first releases of the fast fruit service, Mall St. Mathews in Louisville, KY marks the premier fruit bouquet location with a mall address.
With Edible Arrangements touting a 77 percent brand recognition, the newly refined division is quite ripe for cultivating the fruit bouquet company’s reach.
The concept, which as been in production for two years, slates the Edible to Go franchise’s next openings at the King of Prussia Mall in Prussia, PA and at the Chandler Fashion Center in Chandler, AZ. The new franchise opportunity offers franchisees sites in high traffic venues, including malls, and other commercial facilities throughout the United States.
The menus at most Edible to Go locations would consist of the usual edible fruit offerings: caramel dipped apples, cinnamon and chocolate dipped apples, double dipped bananas, pineapple pops, chocolate covered strawberries.
Among popular beverage choices, the Edible to Go locations will be selling fresh squeezed lemonade, orange juice and smoothies (all of which are preservative and additive free.)
And, once again, Edible Arrangements has improved service at its Edible To Go sites, offering made to order edible fruit baskets. So, what this means is that customers can now select each stem at Edible Arrangements as if it were a flower. For instance, one stem could consist of a pineapple dipped in chocolate and lightly dusted in coconut.
POLL QUESTION: Would you visit an Edible Arrangements’ Edible To Go Location if it was located in a mall in your community?